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Why do I always want to start on Monday?

· Source: Dai, Milkman & Riis, Management Science, 2014

A new week, a new month, a birthday: right after dates like these, people take up their goals more often. The trick is not waiting for the next one when you slip.

Why do I always want to start on Monday?

Fresh dates bring fresh starts. Google searches for “diet”, visits to a university gym and goals set on a commitment website all rose after dates that mark a beginning, such as a new week, month or year. Diet searches jumped 82.1% at the start of a year. Use the date, then keep going. On the first of the month, say what worked last month and what didn’t. Missed a day? Start again the next day, not next Monday. A new page whenever you need one. Halflight files each day under its date, so you can look back before you start again.

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